When I started my new fan pages on Facebook and Twitter, I had zero fans. My initial thought was how do I build an audience from here. I’m starting over, starting fresh, and no one knows me yet.
My solution was to Look, Listen, and Engage. If you’re brand new and want to build your following, then this if for you.
3 Tips to Build Your Following Online If You’re New
I started to look for friends online that had a positive vibe and looked like potential entrepreneurs. Their profile was the first thing I viewed before I friended them. Some of the qualifiers that I looked for was how often they were posting on their page and what they were posting. Lots of pictures with friends and family having a great time was a good sign. Also, I looked for profile pictures that showed a real person and not their pet or some other fake photo. I also checked to see what type of work they were currently doing if any. I’m not saying to look for the perfect person but it does help to find quality people to connect with.
Next I listened for what they and their friends shared on their timeline. I listened to their videos and posts to see if this person had a need or problem that I perhaps could solve. I then sent a friend request to reach out to them.
By looking and listening to what your ideal audience has to say, you are better equipped to engage with them online. Once you build up enough friends, then you can request them to like your fan page and start following you. By this point, they already know, like, and trust you. It’s a win for both of you. You can send out valuable content that they like and build your audience from there. Remember, if you’re just starting out to Look, Listen, and Engage. Overtime your following will start to grow. Keep posting content on your wall based on their needs. Soon they will start to make referrals and your brand will speak for itself.
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